ConvergeFx Web Design & Services for Small Business
 

Fall 2004 Issue

 


How to Choose a Web Host

by Anna Hahn

Finding the right host for your website might be confusing if you have no previous experience in this area, so here are some rules of thumb to keep in mind:
  • Never use one of those “free” web hosts….they are only free because they are going to litter your website with banner ads and pop-ups that may even be for your competitors. You have a website because you want potential customers to spend time on YOUR website, not so they can click away to someone else’s website within the first few seconds. Why give away your business? These freebies also look cheap and can undermine the credibility of your business in the eyes of customers.
  • Beware of very low cost hosting (such as $2.99 per month), often for the same reasons as above. In addition to the possibility of the web host placing ads on your site, often the cost is low because you don’t get all the features that you might need. The low price could be a lure to get you to sign up, and then when you discover that you need additional features, the add-on prices start hiking up your monthly hosting fees and suddenly, it’s not low cost hosting anymore!
  • Watch out for web hosts that don’t guarantee at least 99% uptime on their servers. This may mean that the hosting company crams as many accounts onto one server as possible, resulting in painfully slow access, and sometimes NO access to your website. Downtime is unacceptable for a business website. Frustrated users will undoubtedly move on to the next site.
  • Be sure your hosting package comes with all the features that you will need for your website. Disk space is not the only important feature. A host may offer tons of disk space but few other features. Some of the most important features are:
    a. Ample server disk space (this will depend on the amount and size of all your web files; be sure to allow some room for growth)
    b. Bandwidth (data transfer) allowed per month (if your site is very image-heavy or you have a lot of downloads from your site, this will be especially important so you avoid charges for going over the limit)
    c. Control panel with a good user interface
    d. Sufficient number of POP email accounts, autoresponders and forwarders
    e. Guaranteed server uptime
    f. FTP access so you can transfer your files
    g. Databases and PHP support included
    h. SSL (Secure Socket Layer) if you are going to be selling products online using your merchant account
    i. Site statistics so you can track how many visitors you are getting, where they are spending their time, etc.

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