Winter 2004 Issue

Happy Holidays from ConvergeFx
Happy Holidays from
ConvergeFx

If your business is ready to establish an online presence, take advantage of our Get Started - 2005 special offer. This offer is only available to our newsletter subscribers through January 31, 2005.

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The Most BANG For Your Marketing Buck - Business Cards

by Anna Hahn

The business card may be the most underrated piece of marketing material used by your business. That 2 x 3 ½ inch piece of paper has several advantages over other forms of print advertising:

· You can get a large quantity of professionally printed business cards for a relatively low cost.

· Because they are small and easy to store, people tend to keep business cards, while many other printed marketing materials are tossed into the trash or filed away and forgotten almost immediately.

· Additionally, there is a personal aspect to business cards because they are often handed out directly from one person to another. This creates more of a mental attachment to that piece of paper than one that came in the mail.

Design and quality are the two most important things to consider. Often the first impression about your company in a person’s mind is made by your business card. Maybe you handed it to the person yourself, or maybe they picked it up off a counter somewhere or it was passed on to them by someone else. No matter how it came into their possession, if it does not look professional, they will not think highly of your business.

Here are the most common mistakes people make with their business cards: read more...

No Phishing! How to Avoid Taking the Bait
by Anna Hahn

What is phishing??? Phishing is the use of fake email addresses and fraudulent websites to trick recipients into giving out their personal data such as social security numbers, credit card numbers, and usernames & passwords for accounts.

Phishers convince about 5% of recipients to respond by using the logos of large credit card companies, banks and online stores. Some of the recent scams use the names of Citibank, Suntrust, and EBay. Once they have your information, they can completely drain your accounts.

Here are some ways to avoid becoming a phishing scam victim: read more...