ConvergeFx
News - Fall/Winter 2005 Issue
Want to
Make More Online Sales this Holiday
Season?
Make it Easier for your Customers
to Buy!
It's a no-brainer. If you are selling
online, make it easy for your online
customers to find what they are looking
for, and they will buy more from
you. Here are some ideas to get your
website going in the right direction:
Add a Current
Sale Items section with
an easy-to-find link on your website's
home page. Be sure to keep it up
to date, especially if your offline
advertising methods generate traffic
to your website.
Add a Gift
Ideas section with popular
and seasonal items broken down
into categories such as age range,
theme or price range. Be sure to
include quick-picks, such as pre-wrapped
items that are ready for instant
gift-giving.
Adding a Clearance section
will appeal to bargain-hunters and
help you get rid of excess inventory.
Shoppers are in a hurry to get
everything done, and you don't want
them to get frustrated and move on
to the next website within 30 seconds.
Make your website easy
to navigate. Add search
capability so customers can
easily find any specific items they
are looking for. Make shipping information
easy to find so there are no surprises
at checkout -- checkout surprises
lead to abandoned shopping carts.
Encourage repeat
sales to existing customers....send
out an e-newsletter to your customer
list with visually appealing information,
seasonal tips, recipes or ideas
that relate to your products, and
a link to those Gift Ideas to make
shopping easy.
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