Use
of color in logos and graphics
When it comes to logo design, color scheme
is an important part of the image you will
present to the public. Think about some
strong brands and the colors you associate
with them, such as Coca Cola's red & white.
Here
are some of the feelings
that can be associated with
colors:
Green -
health, growth, renewal, and wealth. It
can also be jealousy or inexperience.
Blue - security,
authority, trust and dignity. Blue is a
calming color, but some hues can also signify
depression or sadness.
Yellow -
warmth, hope, sunshine and happiness. It
can also symbolize cowardice.
Orange -
warmth, autumn and ambition. Orange has
been known to stimulate the appetite.
Red - aggression,
passion, love, and strength. Red is one
of the most attention-getting colors.
Purple -
spirituality, creativity, royalty, and
mystery.
Pink - femininity,
innocence, romance.
Brown -
home, hearth. Can be used as either a warm
or neutral color.
Gray - authority,
maturity and security. Gray is a conservative
color.
White -
purity, truthfulness, cleanliness.
Black -
power, elegance, and sophistication. It
can also represent death.
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